Apoorva Saumya

Product designer working on complex B2B software that people use all day - admin systems,
dashboards and AI workflows.

Product Designer · 6 years · B2B SaaS · 6sense and Hiver

London, UK

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About

I've spent 6 years designing products where mistakes cost money: compliance rules, CRM integrations, reporting and AI tools. I start from the data, work closely with product managers and engineers, and measure what changes after launch.

Outside work, I paint, hike and dance. I'm endlessly curious and rarely satisfied with surface-level answers, a trait that follows me from life into design.

I'm based in London, available for full-time and contract work, and open to roles with teams who ship fast and sweat the details.

What I'm looking for

Mid/Senior Product Designer roles on complex B2B products — admin systems, permissions, compliance, reporting — in London or remote in the UK. I do my best work where the hard part is the logic under the screen, not just the screen.

How I work

I start from evidence

Before proposing a fix, I look at what's really happening: support queries, product data and users doing the actual task.

I close the loop on outcomes

We agree how success will be measured before we build, and check it after launch, including when the result isn't what we hoped.

I design with whoever owns the constraint

Engineering, Legal, data science, customer success: I bring them in early, so the design solves their problem too instead of working around it.

I ship what's ready and plan the rest

When part of a solution depends on something that isn't ready, I ship what can be trusted now and plan the rest, instead of holding everything back.

2025 – 26

6sense — Product Designer III

DNC compliance with Legal (20+ customer requests, $6M+ in account revenue), AI Writer, and the export-workflow audit.

2021 – 25

Hiver — Product Designer → Product Designer II

Connectors (35% faster resolution), custom dashboards, sole mobile designer.

2020 – 21

Shopconnect — UX/UI Designer

Core product flows, the Figma component library, and usability testing.

Interested in working together?

Interested in working together?